CHELSEA'S PORTFOLIO
Marketing Design · 2025–2026
The Project
From Atlanta
to Brooklyn.
Viva Voce launched as an inclusive pop-up boutique - a physical space where plus-size fashion met radical joy. As the brand expanded from Atlanta to Brooklyn, it needed a visual identity and marketing system to match its bold mission.
I developed a full suite of marketing design assets: in-store signage, window graphics, mobile billboard campaigns, and brand collateral - all rooted in the brand's vibrant, inclusive spirit.
Deliverables
Signage, Billboards, Collateral
Locations
Atlanta, GA · Brooklyn, NY
Year
2024-2025
Window Design
The window graphics were designed to stop foot traffic. They were bold and impossible to ignore. Each location told a story rooted in its own community, featuring real local residents as models to send a clear message to everyone walking by: you belong here.
Mobile Billboard Campaign
Bringing the brand
to the streets.
The mobile billboard campaign rolled through New York, featuring vibrant imagery of diverse models in sizes S-6X. By taking the message to the street Viva Voce met their community where they live.
Fashion is for everyone. The city just needed a reminder.
Brand Collateral
Every touchpoint
tells the story.
